Introduction

Hootsuite OwlyWriter is an AI-powered content generation tool seamlessly integrated into the Hootsuite social media management platform. Designed to combat writer’s block and streamline content creation, OwlyWriter leverages artificial intelligence to help social media managers and marketers quickly generate compelling captions, ideas, and content for various social media platforms. It aims to boost productivity, ensure a consistent content flow, and enhance the overall efficiency of social media strategies.

Key Features

• AI-Powered Content Generation: Automatically creates engaging social media captions, headlines, and post ideas based on user inputs.
• Diverse Content Types: Generates content for various purposes, including promotional posts, educational content, questions for engagement, and seasonal greetings.
• Repurpose Content: Transforms existing articles, blog posts, or website URLs into multiple social media posts, saving time and extending content reach.
• Tone Adjustment: Allows users to select desired tones (e.g., professional, friendly, witty) to match brand voice and audience expectations.
• Brainstorming and Idea Generation: Provides fresh content ideas when inspiration runs dry, helping to maintain a dynamic social media presence.
• Seamless Hootsuite Integration: Operates directly within the Hootsuite dashboard, allowing for instant creation, editing, and scheduling of AI-generated content.
• Multi-language Support: Supports content generation in several languages, broadening its utility for global brands.

Pros

• Significant Time Savings: Drastically reduces the time spent on drafting social media captions and brainstorming ideas.
• Boosts Creativity and Overcomes Writer’s Block: Provides fresh perspectives and a starting point for content, helping users overcome creative hurdles.
• Ensures Content Consistency: Helps maintain a regular posting schedule by quickly generating content even on busy days.
• Enhances Productivity: Streamlines the content creation workflow for individuals and social media teams.
• Easy to Use: Intuitive interface within the familiar Hootsuite environment makes it accessible to users of all experience levels.
• Improves Content Quality (with editing): Offers well-structured and grammatically correct starting points for posts.

Cons

• Requires Human Oversight and Editing: AI-generated content often needs refinement to perfectly match brand voice, ensure accuracy, and avoid generic phrasing.
• Potential for Generic Content: Without specific prompts, the AI might produce standard or less unique content.
• Reliance on AI: Over-reliance could potentially diminish original creative thinking skills over time.
• Limited Scope: Primarily focused on social media short-form content; not suitable for generating long-form articles or complex marketing copy.
• Accuracy Concerns: Factual accuracy must always be double-checked by a human, as AI can sometimes “hallucinate” or provide incorrect information.

Pricing

Hootsuite OwlyWriter is typically included as a feature within specific Hootsuite plans, rather than being a standalone product with separate pricing. Access to OwlyWriter often requires a professional or higher-tier Hootsuite subscription, such as the Professional, Team, Business, or Enterprise plans. The cost, therefore, is bundled into the overall Hootsuite platform subscription, which varies significantly based on the number of social accounts, users, and advanced features required. Users should consult Hootsuite’s official pricing page to understand which plans include OwlyWriter and the associated costs. It’s generally not available on the free or lowest-tier plans.