Introduction

Sharethrough is a leading global native advertising platform that empowers brands and publishers to deliver impactful, non-disruptive ad experiences. It specializes in integrating advertisements seamlessly into the user’s content feed, ensuring a more engaging and less intrusive encounter compared to traditional display ads. Sharethrough aims to redefine ad experiences, focusing on human-centric design and delivering value to both advertisers and consumers by making ads feel like part of the content.

Key Features

• Native Ad Exchange: Provides access to a vast network of premium publishers, allowing advertisers to place native ads that match the look and feel of the surrounding content.
• Contextual & Behavioral Targeting: Utilizes advanced algorithms to ensure ads are shown to the most relevant audiences within contextually appropriate content, improving engagement and performance.
• Dynamic Creative Optimization (DCO): Automatically adapts ad creatives (headlines, images, CTAs) in real-time to optimize for the best possible performance based on user interaction and context.
• Sharethrough Private Marketplaces (PMPs): Offers curated, high-quality inventory from top publishers through private deals, providing greater brand safety and premium placements.
• Advanced Analytics & Reporting: Offers comprehensive dashboards and detailed reports to track campaign performance, providing insights into impressions, clicks, engagement rates, and conversions.
• AI-Powered Optimization: Leverages artificial intelligence to continuously learn and optimize campaign delivery, bidding strategies, and creative variations for maximum ROI.
• Non-Disruptive Ad Formats: Specializes in formats that blend organically with editorial content, including in-feed articles, video, and display units, enhancing user experience.

Pros

• High Engagement Rates: Native ads are less disruptive and integrate naturally, leading to significantly higher user engagement compared to traditional banner ads.
• Improved User Experience: By blending with content, ads provide a smoother browsing experience, reducing ad fatigue and increasing positive brand perception.
• Enhanced Brand Safety: Sharethrough’s robust vetting process for publishers and contextual targeting capabilities ensure ads appear in brand-safe environments.
• Performance Driven: Features like DCO and AI optimization actively work to maximize campaign performance and deliver a strong return on ad spend.
• Extensive Reach: Access to a wide network of publishers across various verticals allows brands to reach diverse audiences effectively.
• Ease of Campaign Management: The platform offers intuitive tools for setting up, managing, and optimizing native ad campaigns.

Cons

• Higher Investment: Premium native advertising, especially through PMPs, can sometimes require a larger budget compared to other digital ad formats.
• Strategy Dependent: Success heavily relies on well-crafted native ad creatives and a strategic understanding of audience context, which might require specialized expertise.
• Complexity for Beginners: While powerful, leveraging all of Sharethrough’s advanced features (like intricate targeting or DCO customization) might have a learning curve for those new to native advertising.
• Attribution Challenges: As with many upper-funnel branding tactics, direct attribution of native ad impact on immediate conversions can sometimes be more nuanced than direct response campaigns.

Pricing

Sharethrough typically operates on a performance-based pricing model, most commonly leveraging Cost Per Mille (CPM – cost per thousand impressions) or Cost Per Click (CPC). However, specific pricing is highly customizable and varies based on several factors, including:

• Campaign Goals: Branding vs. direct response.
• Targeting Parameters: Geographic, demographic, behavioral, and contextual targeting.
• Ad Formats: Standard native display, native video, in-feed articles.
• Inventory Type: Open exchange vs. premium private marketplaces (PMPs).
• Volume and Duration: Larger campaigns or longer commitments might influence rates.

Sharethrough does not publish standard pricing tiers online. Potential clients are typically required to contact their sales team directly for a personalized quote and to discuss minimum spend requirements, which can vary significantly depending on the scope of the advertising needs.