Make (formerly Integromat) stands out as a robust and highly flexible visual integration platform (iPaaS) designed to connect various applications and automate workflows. It empowers users, from small businesses to large enterprises, to build complex integrations and data synchronizations without writing a single line of code. If you’re looking to streamline operations, eliminate manual tasks, and ensure data flows seamlessly between your favorite apps, Make offers a powerful solution.

Key Features

• Visual Workflow Builder: A drag-and-drop interface allows users to intuitively design and visualize complex automation scenarios, making it easy to understand the flow of data and logic.
• Extensive App & Service Library: Boasting thousands of pre-built integrations, Make connects with popular CRM, marketing, e-commerce, project management, and productivity tools, along with custom API connections for virtually any service.
• Advanced Logic & Data Transformation: Beyond simple connections, Make supports sophisticated conditional logic, iterators, aggregators, filters, and powerful data manipulation tools to transform information precisely as needed.
• Real-time & Scheduled Automation: Scenarios can be triggered instantly via webhooks or run at specified intervals (e.g., every 5 minutes, daily, weekly) to ensure timely data synchronization and task execution.
• Error Handling & Monitoring: Robust error management features allow users to define what happens when an error occurs, along with detailed execution history and logging to troubleshoot issues efficiently.
• Webhooks & API Clients: For bespoke integrations, Make provides comprehensive webhook support and a powerful HTTP/SOAP client that allows direct interaction with almost any API.
• Templates & Blueprints: A library of pre-designed scenarios helps users quickly set up common automation tasks, serving as excellent starting points for more customized workflows.

Pros

• Unparalleled Flexibility and Power: Make can handle incredibly complex, multi-step workflows that many competitors struggle with, offering granular control over every aspect of the integration.
• Highly Visual Interface: The drag-and-drop canvas makes it easier to design, understand, and manage workflows, especially for those who think visually.
• Vast Integration Ecosystem: With an ever-growing library of connectors, it’s rare to find an app that Make cannot integrate with, either directly or via its generic HTTP module.
• Strong Data Manipulation Capabilities: Its built-in functions for data transformation are exceptionally powerful, allowing users to format, parse, and manipulate data with precision.
• Scalable Solution: From individual users automating simple tasks to large organizations managing enterprise-level data flows, Make scales effectively with your needs.
• Cost-Effective for its Capabilities: While pricing can seem complex, the amount of automation and customizability you get for the cost often represents significant value compared to custom development or other iPaaS solutions.

Cons

• Steep Learning Curve: The sheer depth and flexibility can be overwhelming for beginners, requiring a significant time investment to master its full potential.
• Debugging Complex Scenarios: While Make offers good error logging, troubleshooting deeply nested or highly branched scenarios can still be time-consuming.
• Pricing Can Be Unpredictable: The pricing model based on “operations” and data transfer can be difficult to estimate accurately, especially for new or rapidly growing workflows, potentially leading to unexpected costs.
• Interface Clutter: For very large and complex scenarios, the visual canvas can become crowded and difficult to navigate without careful organization.
• Documentation Depth: While extensive, the documentation can sometimes be challenging to navigate or find specific answers due to the platform’s vastness.

Pricing

• Free Plan: Make offers a robust free tier, which includes a limited number of operations per month, basic features, and limited data transfer. It’s excellent for testing the platform and running small, personal automations.
• Paid Plans: Pricing is primarily based on the number of “operations” (each action performed by a module in a scenario counts as an operation) and data transfer.
• Tiered Structure: Make provides several paid tiers, typically including Core, Pro, Team, and Enterprise plans. Each tier offers an increasing number of operations, higher data transfer limits, faster execution frequency, and additional premium features (e.g., priority support, custom domain, advanced security).
• Usage-Based Billing: It’s important to understand that costs scale with your usage. Users must carefully monitor their operation consumption to manage expenses effectively. Make also offers annual discounts.
• Customizable Enterprise Plans: For large organizations with specific requirements, Make offers custom enterprise plans tailored to their unique needs.