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HubSpot CRM: The Customer Platform

Introduction: HubSpot is a comprehensive platform that provides tools for social media marketing, content management, web analytics, and search engine optimization. Its CRM is the core that ties everything together.

Key Features:

• Contact Management: Track every interaction with leads and customers.
• Email Tracking: Know exactly when a prospect opens an email.
• Marketing Automation: Create automated email workflows and ad campaigns.
• Ticketing System: Manage customer support requests efficiently.

Pros:

• Powerful “Free Forever” plan for startups.
• All-in-one suite for sales, marketing, and service.
• Excellent educational resources via HubSpot Academy.

Cons:

• Pricing jumps significantly as you move to Professional/Enterprise tiers.
• Technical setup for advanced automation can be complex.

Pricing:

• Free: Basic CRM tools.
• Starter: $15/month/seat.
• Professional: Starts at $800/month (billed annually).

Verdict: The best choice for growing businesses that want a unified view of their customer journey.