Introduction

BuiltWith is a powerful website profiler, lead generation, and competitive analysis tool that allows users to discover what technologies a website is built with. From content management systems (CMS) and analytics tools to advertising platforms and hosting providers, BuiltWith provides a comprehensive breakdown of the tech stack behind virtually any website. This invaluable insight helps businesses, marketers, sales professionals, and developers understand market trends, identify potential leads, and analyze competitor strategies.

Key Features

• Technology Lookup: Instantly reveal all the technologies used by a specific website.
• Website Lists: Generate lists of websites using particular technologies, allowing for targeted lead generation and market research.
• Sales Intelligence & Lead Generation: Identify potential customers based on their technology usage, helping sales teams qualify leads more effectively.
• Competitor Analysis: Uncover the tech stack of competitors to understand their strategies and identify market opportunities.
• Usage Trends & Market Share: Analyze technology adoption trends and market share across various industries and regions.
• Reporting & Exports: Export detailed data and create custom reports for deeper analysis and integration with other tools.
• API Access: Integrate BuiltWith data directly into your own applications and workflows.

Pros

• Extensive Database: BuiltWith boasts an incredibly vast and regularly updated database of technologies, ensuring comprehensive and accurate data.
• User-Friendly Interface: The platform is intuitive and easy to navigate, making it accessible even for users who are not tech-savvy.
• Powerful Filtering & Segmentation: Users can apply detailed filters to generate highly specific lists of websites, refining their research and lead generation efforts.
• Valuable for Multiple Departments: Beneficial for sales, marketing, business development, web development, and market research teams.
• Accuracy & Detail: Provides a deep level of detail on identified technologies, often including version numbers and specific configurations.
• Competitive Edge: Offers critical insights into competitor technology choices, aiding in strategic planning.

Cons

• Pricing Can Be High: For individuals or small businesses with limited budgets, the subscription costs can be a significant investment, especially for higher tiers.
• Data Overload: The sheer volume of data available can sometimes be overwhelming for new users, requiring a learning curve to utilize effectively.
• Potential for Inaccuracies: While generally very accurate, some highly customized or obfuscated technologies might not always be perfectly identified.
• Limited Free Tier: The free lookup is only for single websites; extensive list generation and advanced features require a paid subscription.
• Focus on Public Technologies: Primarily identifies publicly detectable technologies, not internal or proprietary systems.

Pricing

BuiltWith operates on a subscription model with different tiers designed for various user needs. Pricing is typically structured based on the level of data access, the number of technologies you can track, and the volume of leads or lists you can generate. While specific pricing details are best obtained directly from the BuiltWith website as they can change, they generally offer:

• Basic Plan: Often suitable for individuals or small businesses needing to track a limited number of technologies or generate smaller lists.
• Pro Plan: Geared towards larger teams or businesses requiring more extensive data, advanced filtering, and higher lead generation limits.
• Team/Enterprise Plans: Custom solutions for organizations with significant data needs, API integrations, and dedicated support.

It’s important to note that BuiltWith typically offers annual subscriptions, which can provide a cost saving compared to monthly payments. There is a free tool available for looking up individual websites, but comprehensive list building and advanced features are reserved for paid plans.