• Solo Plan: Ideal for individuals, offering a limited number of documents per month and basic AI writing credits. This is generally the most affordable entry point.
• Basic Plan: A step up, providing more documents and AI writing credits, suitable for growing individuals or small teams.
• Team Plan: Designed for larger teams and agencies, offering the highest number of documents, AI writing credits, and multiple user seats.

An important note is that the full AI Writer add-on, which provides unlimited AI writing capabilities, is often an additional monthly cost on top of the Solo and Basic plans. Users should carefully review the features included in each plan and consider their expected AI usage when choosing a subscription.

Introduction

Frase is an AI-powered content optimization tool designed to help content marketers, SEOs, and writers create high-ranking content more efficiently. It streamlines the research, writing, and optimization process by analyzing top-ranking search results and providing data-driven recommendations. By leveraging artificial intelligence, Frase aims to reduce the time spent on manual research while improving the relevance and quality of written content, ultimately helping it rank higher on search engines.

Key Features

• Content Brief Generation: Automatically creates comprehensive content briefs by analyzing the top 20 search results for your target keyword. This includes identifying common topics, questions, statistics, and external links used by competitors.
• Content Optimization: Provides a real-time content score as you write, comparing your content against competitors. It highlights missing topics, keywords, and suggests areas for improvement to ensure your content is comprehensive and relevant.
• AI Writer & AI Assistant: A powerful tool that can generate new content, rephrase sentences, summarize text, or expand on ideas. It uses various AI templates to help overcome writer’s block and speed up the content creation process.
• SERP Analysis: Offers deep insights into the Search Engine Results Page (SERP), showing competitor outlines, word counts, domain authority, and structured data, enabling a thorough understanding of the competitive landscape.
• Topic Clustering: Helps identify related topics and questions to cover, ensuring your content addresses user intent comprehensively and builds topical authority.
• Question Answering: Extracts common questions from forums like Reddit, Quora, and “People Also Ask” sections, allowing you to directly address user queries in your content.

Pros

• Significant Time Savings: Automates extensive research, cutting down hours of manual work required to gather insights from competitor content.
• Improved Content Quality & SEO: Provides actionable recommendations based on top-ranking content, leading to more comprehensive, relevant, and better-optimized articles.
• User-Friendly Interface: Despite its advanced capabilities, Frase’s interface is intuitive and relatively easy to navigate, making it accessible for users of varying technical expertise.
• Powerful AI Writing Assistant: The AI writer is a strong asset for generating outlines, rephrasing sentences, and overcoming writer’s block, significantly boosting productivity.
• Competitive Pricing: Offers a strong feature set at a price point that is often more accessible than some of its direct competitors, especially for solopreneurs and small teams.

Cons

• Learning Curve: While user-friendly, fully harnessing all of Frase’s features and understanding the best workflows can take some time and practice.
• AI Content Needs Human Refinement: AI-generated content, while a great starting point, often requires significant human editing and fact-checking to ensure accuracy, tone, and uniqueness.
• Limited AI Credits on Lower Tiers: The base plans might have limited AI writing credits, requiring an add-on purchase for heavy AI usage, which can increase the overall cost.
• No Direct CMS Integration (Yet): While you can export content, there’s no direct one-click integration with popular CMS platforms like WordPress for publishing.
• Reliance on SERP Data: While its strength, the recommendations are heavily dependent on existing SERP data. For highly niche or new topics with sparse data, its guidance might be less robust.

Pricing

Frase offers a tiered pricing structure, typically billed monthly or annually (with a discount for annual subscriptions). The main plans cater to different usage levels:

• Solo Plan: Ideal for individuals, offering a limited number of documents per month and basic AI writing credits. This is generally the most affordable entry point.
• Basic Plan: A step up, providing more documents and AI writing credits, suitable for growing individuals or small teams.
• Team Plan: Designed for larger teams and agencies, offering the highest number of documents, AI writing credits, and multiple user seats.

An important note is that the full AI Writer add-on, which provides unlimited AI writing capabilities, is often an additional monthly cost on top of the Solo and Basic plans. Users should carefully review the features included in each plan and consider their expected AI usage when choosing a subscription.